Launched in 2015, Yufash is a new breed of luxury evening wear for women who are confident, sophisticated, and rebellious when it comes to fashion. Edgy and cold, bold and intriguing, dynamical like the restless mind. A Yufash woman doesn’t follow trends; she sets them. She has a strong sense of identity and a clear vision for her particular look. All garments are made in England. Kadri Klampe, or ‘KK’, is the founder and designer of Yufash. The Estonian-born designer conveys her individual and elegant sense of style through her experimental approach to themes and materials. It’s signature of structural shapes and beaded garment ‘paintings’ bring in the future of craftsmanship. Designer Kadri questions ‘If we only save the old, who will bring the tomorrow?’ Designer approached contrarily to classical beading and re-invented machine embellishment, looking ahead towards the future. She paints the beading pattern designs and mixes up wide colour range of different beads for machines to make. Aesthetically it represents ‘handmade’ in maximum quality. Designer calls this ‘painting with beads’.