ALEX S. YU’s aesthetics rollick the happy emotions of childhood, nostalgia and wanderlust; and ponder the very definition of femininity in a modern, quirky way through garments. The ALEX S. YU woman loves to have fun, and isn’t afraid of trying new things. She loves colour, prints, quirky shapes, textures, and most importantly, values comfort. The ALEX S. YU woman is eccentric, lively, nonchalant and views life through a pair of rose tinted glasses. ALEX S. YU creates a line of contemporary luxury street wear that is ready-to-wear with a twist of avant garde experimental attitude. He plays with proportions, colour blockings and unusual silhouettes while mixing and using different colours and fabric weights in one garment.